Whilst using a tool like TinyPNG is recommended (and can have a dramatic impact on the size of the images you add to your site), what if there was an image format that was smaller ‘straight out of the box’. Both are excellent file types that work well on websites. This makes images the number one target to go on a diet in your quest for smaller page sizes! Traditionally, most images used on websites are either JPEGs or PNGs. Images make up a significant portion of a web page file size (sometimes well in excess of 50% of the page data is images). The less data, the quicker (within reason!) the page will likely load. The smaller it is, the less data that has to be downloaded. As you’re probably already aware, when it comes to websites, speed matters! One of the top things you can do to speed up your website is by reducing the page size.
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